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Great Gin - Do Try It!
on 19 July 2013
I went to a seminar on Hendricks Gin at the Brighton Festival last year and learned quite a lot about Hendricks which is a brand I had not come across before. The samples were a bit eye watering and included the 80% proof raw spirit which is an ingredient! Apparently Hendricks is distilled using an amalgam of the traditional London Dry Gin straight distilling method and the infusion method used with botanicals such as Bombay Sapphire. Tanqueray Ten is another premium brand, recently introduced using this method.
The business plan, apparently, was that Hendricks would be a success if 1% of gin drinkers preferred it. However, this is an excellent gin and I would think its fans number a lot higher than that. I would certainly recommend you try this brand if you have not already done so.
As a final titbit from the seminar, more new brands of gin have been introduced in the last ten years than in the previous century which must be good news for all gin drinkers.