Most helpful critical review
3 of 4 people found the following review helpful
Good if you're selling to consumers
on 2 February 2014
If you're selling a commodity to a younger demographic, this is the book for you.
It offers a great explanation of how to effectively use Facebook, Twitter (although I disagreed with a couple of points made), Pinterest and Instagram ... but nothing on LinkedIn (described as an 'emerging network'?? Hardly.)
Still much better than most of the books out there on social media, but looking forward to the next one that will hopefully cover selling services in a business-to-business environment.