September 18, 2009: Customers can now find thousands of great bargains from hundreds of leading brands at the new Amazon Outlet. Clothing, sportswear, shoes, handbags, sunglasses, watches and jewellery are all available in the Outlet with the vast majority benefitting from savings of at least 50% off the recommended retail price. The new Amazon Outlet can be found at www.amazon.co.uk/outlet.

"The Outlet store will be a destination site for customers looking for top brands at great prices as most items are reduced by at least 50 per cent," said Kes Nielsen, director of clothing at Amazon.co.uk Ltd. "Customers will find low prices but they can still expect the convenience and service they have come to know from Amazon including extensive product information, customer reviews, fast delivery and customer service that really puts the customer first."

Customers are invited to visit the site often as great bargains will be added almost every day, both directly from Amazon as well as from third party sellers - often in limited quantities.

Some of the great offers available at launch include up to 70% on top clothing fashion brands including Evisu, Timberland, Tommy Hilfiger and Versace, 50% off Just Cavalli jewellery, up to 60% off sports shoes from brands including Adidas, Nike and Puma, up to 70% off DKNY & D&G watches and up to 60% off selected Fila, Nike and Puma leisurewear.

Customers visiting the Amazon Outlet can benefit from free delivery on eligible orders over £5. They also have the opportunity to become a member of Amazon Prime, where they can receive unlimited free one-day deliveries for an annual fee of £47.97.

For further information please contact the Amazon.co.uk press office on 020 8636 9280.

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be the world’s most customer-centric company, where people can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon.co.uk and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music, MP3, PC and video games, software, electronics and photo, home and garden, toys and games, baby, shoes, jewellery and watches, health and beauty, DIY and tools, clothing, office and sports and leisure.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.