LOVE LETTERS STRAIGHT FROM…ER..YOURSELF
February 2002: New research released by Amazon.co.uk1 reveals that many of us send Valentine's cards to ourselves to save face on the dreaded V-day! One in three people have been sent a Valentine's card by their mum or dad and 10% of those surveyed admit to stealing cards addressed to their housemate or sibling.
A further European wide survey2 carried out for Amazon.co.uk and its German and French counterparts (Amazon.de and Amazon.fr) reveals that when it comes to Valentine's Day, the Brits and the French are the most amorous while the Germans are the least bothered about romance:
¤ 69% of Germans think Valentine's Day is unimportant compared to 54% of Brits and 46% of the French
Germans most likely to forget!
¤ People in Germany are also the most likely to forget to give their partner a present on Valentine's Day. In Germany 35% have forgotten to buy presents while a quarter (25%) have forgotten in France and the UK.
Valentines Day presents
¤ The most common Valentine's Day present across UK and Germany is flowers (34% and 44% respectively), while the French are more likely to opt for a romantic dinner or other surprise at home (36%).
¤ The French spend the most on Valentine's presents--a third (32%) spend between £30 and £60 on their loved ones and a further 11% spend over £60. Brits come a close second with 31% spending between £30 and £60 and 10% spending over £60.
Notes to editors:
1 Amazon.co.uk questioned a random selection of 500 consumers in the UK
For further information please contact the Amazon.co.uk press office on 020 8636 9280.
Amazon.co.uk opened its virtual doors in October 1998, and strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.uk and sellers list millions of new and used items in categories such as Books, Music, Video, DVD, Software, PC & Video Games, Electronics & Photo, Home & Garden, and Toys & Games!. Through Amazon Marketplace, zShops and Auctions any business or individual can sell virtually anything to Amazon.co.uk's millions of customers. Amazon.co.uk customers enjoy the benefits of industry-leading online-shopping technology, such as secure credit-card payment, personalised recommendations, streamlined, 1-Click® ordering and hassle-free Bid-Click® auction bidding. Through Amazon Anywhere, Amazon.co.uk is also available on mobile phones with WAP technology--see www.amazon.co.uk/anywhere for details.
Amazon.com and its affiliates operate seven websites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.
As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.