Over the years many PR's have attempted to write books about the industry, in my experience most of them have read like academic text books and consequently I never get past the first few chapters. Pointless drivel.
Brand Anarchy, however, is very different. I honestly couldn't put it down. I even found myself taking it with me, tucked in my bag in case I could squeeze in some reading time during my day. The thing I liked most about it was that I didn't feel like I was being taught a lesson in PR, it discusses the crucial influence of social media and its impact on the PR industry by referencing notable case studies whilst also giving useful pointers throughout.
