A. Shearer-Collie

Helpful votes received on reviews: 100% (1 of 1)


Top Reviewer Ranking: 3,517,431 - Total Helpful Votes: 1 of 1
Brand Anarchy: Managing Corporate Reputation by Stephen Waddington
1 of 1 people found the following review helpful
Over the years many PR's have attempted to write books about the industry, in my experience most of them have read like academic text books and consequently I never get past the first few chapters. Pointless drivel.

Brand Anarchy, however, is very different. I honestly couldn't put it down. I even found myself taking it with me, tucked in my bag in case I could squeeze in some reading time during my day. The thing I liked most about it was that I didn't feel like I was being taught a lesson in PR, it discusses the crucial influence of social media and its impact on the PR industry by referencing notable case studies whilst also giving useful pointers throughout.

It is… Read more