Urgent Genius

 
Helpful votes received on reviews: 50% (1 of 2)
 

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Top Reviewer Ranking: 3,644,171 - Total Helpful Votes: 1 of 2
Newsjacking: How to Inject your Ideas into a Break&hellip by David Meerman Scott
1 of 2 people found the following review helpful
Newsjacking? Those of us at UrgentGenius.com have lived and breathed it for over a year as we add new examples of it to the site daily. But for the uninitiated, David Meerman Scott's new e-book is a word-perfect explanation. Scott's latest, punchy offering on `the new PR' covers all bases as a guide to harnessing newsjacking (we want this word to make dictionaries soon!) for one's own cause. The case studies are especially interesting- Scott ventures outside advertising to look at how politicians and publishers can apply the same methods, with the aim of making that coveted `second paragraph' after the news itself. The aim is never to be the story, but to ride on its coat tails and… Read more

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