Top Reviewer Ranking: 4,179,623
Consumer Behavior: International Version: Buying, &hellip by Michael R. Solomon
This is a fantastic book, very simple to use for studying, It also gives you a international perspective, which is fantastic! Only down side would be that some of the examples could be less dated, Just to give you examples to refer to in exams/assignments.

When looking for a book in consumer behaviour, you should always go for a book by Soloman! and that is all I need to say, no need for a long winded review!