This highly targeted book does exactly what it says on the cover: If you run a small or medium sized service-based business, it will help you to grow it. You won't find complex academic theories or business-school speak in here. Instead you will find practical advice and strategies to put into place straight away.
After reading the book, I have already changed made my one minute into (what I say when people ask "what do you do?") to be less about me and more about meeting their needs. And that is the focus of the book. As he says don't ask "how do I sell?", but instead ask "why do people buy?".
From the one minute brand test to the 90 marketing questions, this is… Read more
The sub-title claims this book is about "Tactics, Tools & Strategies for Business Success". I expected a book focused on how you could use social media to build your business.
If that information is in there, it is buried in over 800 rambling pages. They do probably cover everything there is to know about social media but not ina way that is very useful. Large parts of it are simply lengthy blogs, which have been republished in book form.