Let's face it, times are changing and the expectations between one generation to the next are starting to shape the way businesses are being run. Business can ignore the issue altogether or they can seek to embrace it to create a competitive advantage. THIS STUFF IS REAL. The book explores:
- Who Generation Y are and how/why are they so different from the other generations in the workplace? - How to attract, manage, engage, develop and keep them. - How to make the most of their knowledge and talents - How to stand out from the competition and become a Generation Y magnet.
At last a book that tackles the real stumbling block affecting every person, in every organization. You'd be hard pushed to find so much as a personal development programme focused on trust. This book unpicks the issue and does a great job of providing original thinking and practical steps related to the subject most of us manage to avoid talking about.
