2 of 4 people found the following review helpful
The other commenters have it spot-on. A delight to read, don't forget some jazz, a must-have if you plan to do web sites yourself, explanatory text as to why you love/hate certain web sites, blasted flap.
One aspect is missing in the reviews IMHO: it is also very much so a 'management science' book... Although usability is the argument (and well made it is), the real grist is on putting the user central to all you do. That's a philosophy one should take to heart in this networked world, where 'power' is shifting from producers (1850-1950) through retailes (1950-about now) to the consumers. That's us, by the way. To be able to put customers central requires a 'net-centric' frame… Read more