Top Reviewer Ranking: 4,570,576
Focus Groups: A Practical Guide for Applied Resear&hellip by Richard A. Krueger
4.0 out of 5 stars Focus Groups, 9 July 2010
This book illustrates what focus groups are about. It explains how to plan and how to organise them to get the best results for your research. It also takes the reader through analysing results and reporting. Overall an interesting introductory and explanatory guide to using focus groups as a research tool.