‘Return on Influence’ by Mark Schaefer is a very worthwhile read if you’re interested in the collision between social media and influence. The book charts the rise and preponderance of social media channels in our lives and outlines clearly how both individuals and corporations are using the Web to grow their brand; be it personal or corporate.
Schaefer presents the age of the influence democracy in which we all can have our say and, more or less, work from a level playing field. This is not to say that the age of celebrity influence is dead; far from it. But rather that, as citizen influencers, we all have the potential to make a noise and be heard.
Behind all this… Read more