Many books on analytics expect you to be an expert otherwise you can't even get started! This book assumes business owners are the busy people they are and breaks it down into bite sized chunks that can be consumed in "an hour a month" as the forward suggests. I'd certainly recommend it to business owners of marketing teams in order to get to grips with how to use Google analytics to understand and grow their profitability.
Great little purchase. This product is sturdy, easy to adjust and not expensive. Both laptops fit easily onto it and it can be folded flat and slotted into the bag along with the laptop without any problem.