3 of 4 people found the following review helpful
Who would've thought you could read a book that inspires you to climb, surf, make obscure pieces of ironmongery, design clothes and run a company - all in one slim volume.
Yvon Chouinard is one of the most important business leaders around today because he's made a values-lead business highly profitable. Any aspring business leader (and, more importantly, those already running businesses) should be forced to read this. It's the future.