1 of 1 people found the following review helpful
eCommerce Marketing is an excellent companion to ChloŽ Thomas' much acclaimed book the eCommerce Masterplan. A complex subject matter has been covered in a concise and comprehensive manner.
The book covers a fast moving and evolving topic, but Chloe has brought together the core essentials to give readers a firm grounding from which to develop and refine their techniques. I feel it is a good addition to the available literature and will save many hours of reading though conflicting and confusing advice online.
All in all a highly recommended and practical book for anyone involved in eCommerce