1 of 1 people found the following review helpful
I can fully recommend this book for the UX interested people out there. I am a designer myself and starts in a new job soon where UX definately will play a role. At the same time I am probably alone with UX in the organisatiation and thats where the book really prepares and helps the UX proces. Themes like culture, strategy and qualitative reaesrch are good tools from the book.
Designer from Denmark.