It's clearly made well and finished properly. My little boy was delighted. The strap is handy and inside there's another handy strap to fasten drinks into and a pocket to pop in pudding/ treats. It stands out on the lunch box trolley . . . .couldn't be more pleased.
It's a lovely red colour and a decent material. However, once the kindle is inside the case you can't access the on button, the volume controls nor are you able to charge it. Other cases I have for ipads etc don't require me to take out of the case - there are specially designed cut outs. I'm not sure the designer did anything other than measure the size of the kindle!