On a recent flight to the US, I picked this up to kill a few minutes before the film started. Several hours later I put it down, finishing it just as my plane touched down, with my headset still in its plastic bag. The plot is intelligent, fast-paced and gripping. The hook at the end of each chapter means it is impossible to put down. Only start this book when you have enough time to finish it.
The Tipping Point is a book about epidemics – social, cultural, fashion trends as well as medical – drawing on studies from worlds of biology, psychology, anthropology, criminology, sociology and other ‘ologies’.
It is a fascinating book, easy to read and I would recommend it to anyone with an interest in marketing, particularly in creating ‘buzz’, or public health or public policy generally. It draws on a range of examples from the success of Sesame Street and Airwalk trainers through to halting the crime epidemic in New York and how smoking among teenagers should best be dealt with. It goes into great and fascinating depth on the… Read more