Helpful votes received on reviews: 86% (19 of 22)
Location: London United Kingdom


Top Reviewer Ranking: 4,193,665 - Total Helpful Votes: 19 of 22
Double Cross by Patrick Woodrow
Double Cross by Patrick Woodrow
1 of 2 people found the following review helpful
5.0 out of 5 stars Time flies by, 1 Sep 2005
On a recent flight to the US, I picked this up to kill a few minutes before the film started. Several hours later I put it down, finishing it just as my plane touched down, with my headset still in its plastic bag.
The plot is intelligent, fast-paced and gripping. The hook at the end of each chapter means it is impossible to put down. Only start this book when you have enough time to finish it.
The Tipping Point: How Little Things Can Make a Bi&hellip by Malcolm Gladwell
18 of 20 people found the following review helpful
The Tipping Point is a book about epidemics – social, cultural, fashion trends as well as medical – drawing on studies from worlds of biology, psychology, anthropology, criminology, sociology and other ‘ologies’.

It is a fascinating book, easy to read and I would recommend it to anyone with an interest in marketing, particularly in creating ‘buzz’, or public health or public policy generally.
It draws on a range of examples from the success of Sesame Street and Airwalk trainers through to halting the crime epidemic in New York and how smoking among teenagers should best be dealt with.
It goes into great and fascinating depth on the… Read more

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