3 of 3 people found the following review helpful
I purchased this book when I was conducting a literature review for my dissertation which was on social media application for PR. I had initially expected to extract a few quotes and move on. However,after reading the first chapter, I decided to make this book my key text. I got a distinction.
After my dissertation, I decided to read the book again and I find that it is as engaging as an academic text and a general knowledge read. it is my go-to book for PR in the Digital age.