Helpful votes received on reviews: 89% (8 of 9)


Top Reviewer Ranking: 4,768,315 - Total Helpful Votes: 8 of 9
Smart Mobs: The Next Social Revolution by Howard Rheingold
4 of 5 people found the following review helpful
I found the book a thought-provoking and thoroughly enjoyable read. It includes plenty of examples and Rheingold's thoughts on how the mobile phone especially will change society. To me it seems to build on thoughts in Timo Kopomaa's book City in Your Pocket, and now more recent books such as Paul Golding's Next Generation Wireless Applications, or Ahonen & Moore's Communities Dominate Brands seem to then take these concepts from the academic and philosphical views into the more practical. I warmly recommend this book and am certain it will be considered one of the classics of the industry.
Communities Dominate Brands: Business and Marketin&hellip by Tomi T Ahonen
4 of 4 people found the following review helpful
This is the first book I have seen to take a wholistic view of the disruptive forces in business and tie it together with the new emerging customer. While many books have examined mobile phones or blogging or gaming, this is the first to examine the connected customer community broadly and comprehensively.
The book continually impresses with vivid expert opinions, quotes and stats, and page after page of thoroughly documented examples. The book proceeds logically through the major trends in society from technology, disruptive forces facing business, the convergence and divergence opportunities and threats from fragmentation and media, to how customers are changing and evolving. The… Read more