Nigel Bradley

Helpful votes received on reviews: 80% (8 of 10)
Location: London, UK


Top Reviewer Ranking: 3,191,003 - Total Helpful Votes: 8 of 10
Advanced Web Metrics with Google Analytics by Brian Clifton
4 of 6 people found the following review helpful
The history of Web Analytics is very recent! We saw the arrival of the World Wide Web in 1990. Silently an industry grew in the shadows, an industry designed to monitor the performance of these web sites. This started in a basic way, using simple web page counters in 1990, then moved to logfile analysis in 1995. That industry grew and has become known as Web Analytics and Google Analytics revitalised the whole thing. In teaching Digital Marketing and specialising in Marketing Research I am always at a loss for up to date teaching materials. Textbooks are outdated as quickly as they are published. Web metrics is a moving feast and the task is made harder in this specialist area… Read more
Marketing Strategies: A Contemporary Approach by Ashok Ranchhod
2 of 2 people found the following review helpful
5.0 out of 5 stars Refreshing Approach, 12 April 2009
I have used this book in my teaching to great effect.

Here are the good points:

Well written, extremely good knowledge from the authors, some very up to date thinking and well supported with references. I like the way the authors consider the world to be not static - it is ever-changing (I think the word turbulent is used again and again). That impacts strategic decisions. Good account of sustainability and green marketing. The sections on technology and E-marketing or Digital marketing are extremely well produced too. I liked the originality of "rural marketing".

The things I don't like: the publisher teacher pack needs to have money spent on it - indeed I… Read more
Definitive Book of Handwriting Analysis: The Compl&hellip by Marc Seifer
2 of 2 people found the following review helpful
For over 20 years I have made it my self-appointed task to scan the graphological landscape to document and report on significant researchers and events. Marc Seifer has consistently hit my radar with his research and sharing of knowledge. His Definitive Book of Handwriting Analysis is a fine example of a work that is both a point of reference and a suitable book for teaching. He has fused modern thinking on the subject from many different nations. For the beginner this is a perfect starting point and even the most knowledgeable graphologist will find something new."
- Nigel Bradley -- Graphology commentator based in Great Britain