Brand Anarchy is an insightful evaluation of the changing landscape of the media, where the PR industry should look to position itself in the future, and in my opinion, most importantly - what skills practitioners should be learning to operate in a new era of reputation management.
This book boasts an array of up-to-date case studies, the authors portray an aptitude for capturing game changing moments and have clearly done their research - drawing insights from a variety of respected pro's, as well as their own knowledgeable advice.
A useful resource for those in the PR industry, those wanting to enter into it, people with an interest in the fragmentation of media and… Read more
