This little look is brilliant! I already knew a fair amount about Google Analytics before purchase, but honestly, there is so much information packed into the pages that you will be hard pressed to not find something you don't know about. This from me is a 'must buy' for anyone that loves a handy little reference guide to check back on from time to time!
I wouldn't go so far to say that I love this book. In fact, I completely loathe it. As a journalist however, it is absolutely vital that you have this in your arsenal so you can always keep up to date with the latest style guidelines from the associated press. I think this will be my last purchase of the book as everything can be accessed online with them nowadays, you do pay more, but I do love convenience. Despite being a drab read however, its 4/5 stars as it performs its job well.