If you want a book that will instil fear and make you think hard about the use of social media, #Brand Vandals: Reputation Wreckers and Building Better Defences by Steve Earl and Stephen Waddington is it.
The good news is that downing tools and hiding under your pillow is not the answer - as well as showing exactly how badly things can go wrong, authors Earl and Waddington discuss best practice and highlight how crises can in fact be made to work to an organisation's advantage. The call to action is roll up your sleeves, there is work to be done if you want to use social media well. They even give you a 90 day battle plan for getting in order.
#Brand Vandals is a must… Read more