5 of 7 people found the following review helpful
Who Cares Wins gives concrete examples of companies that have succeeded by doing the right thing. It matches the sentiment that many of us feel personally which however we do not see universally in every day corporate life.
This is not a bland airport read with cheesy examples and a gung-ho approach. I can imagine this becoming standard reading for all up and coming managers
Andrew Robertson is Co Chairman of the Imperial College Business School Alumni Board