1 of 2 people found the following review helpful
Absolutely brilliant book. It put into words concepts that I knew were true in my head but I couldn't quite express them. I love it for two reasons: 1) It will hopefully help me build rational arguments to convince senior management in work that "New Marketing" is the way we need to go, and 2) It's given me a brilliant framework, some real world case studies, and solid advice that I'm going to apply to my own personal projects and enterprises to help them excel!
The book discusses, describes and gives advice on the practices that "New Marketing" companies (Netflix, Amazon, Google etc) have used to become the successes they are today, and how the lessons learned and philosophies… Read more