19 of 19 people found the following review helpful
In 5 years of buying books on Amazon this is the only book that I felt I wanted to write a review on.
I've been struggling to create good copy for a web site for some time and in the end I turned to this book in desperation. This book covered everything I needed to know succinctly and clearly. Not only did the book present the principals I needed to understand but each time I turned a page it gave me yet more ideas to implement immediately in my copy.
To sum it up this book felt like someone had handed me a Sat Nav whilst I was lost in a blizzard.