I bought this cable to enable me to put my BT Homehub in the living room. As the cable is flat I was able to get it tucked away under the carpet and underneath carpet dividers at doors where there is a carpet one side and not the other. It's hidden away and does not look unsightly as well as meaning my hub is higher up for better wireless reception. It does exactly what I wanted at a price I wanted and has put up with my children repeatedly pulling it out for me to trip over, so surprisingly robust!
