20 of 22 people found the following review helpful
I am currently writing my dissertation on viral marketing and was hoping to get some additional insight into alternative marketing strategies and tactics. Certainly this book didn't have anything to add at all. Regrettably it is written in a rather populist way with many repetitions and sometimes contradictory arguments (see page 123: "Brand trust is dramatically overrated. It's extraordinarily expensive to create, takes a very long time to develop, is hard to measure, and is harder still to manipulate." Then page 124: "The power of brand trust can be truly significant.." and so on).
I couldn't find anything new about permission marketing. Godin, as far as I am concerned, just randomly… Read more