Viv Craske

"Digital Marketing and Social Media Strategist"
Helpful votes received on reviews: 60% (3 of 5)
Location: Brighton, UK
Birthday: 29 Mar
In My Own Words:
Leading Digital and Social Media Strategist working across retail and FMCG brands.

I help brands listen, measure, and engage with customers through digital and social media to increase brand awareness.

I work with forward-facing agencies and brands who know that powerful digital campaigns requires unique strategies.

My specialities and interests are:

Integrated consumer-first social strategy… Read more

Running, cinema, Thai food


Top Reviewer Ranking: 2,401,567 - Total Helpful Votes: 3 of 5
Age of Context: Mobile, Sensors, Data and the Futu&hellip by Robert Scoble
2 of 3 people found the following review helpful
Would you wear Google Glass? Will you buy a smartwatch? Do you own a Nike FuelBand, Jawbone or Fitbit? Then this book is made for you. For everyone else on the planet, we'll be shaped by the concepts in this book, whether we're aware of it or not. Chances are, if you're reading this, you want to be a participant in a digital contextual future, not some outsider moaning about privacy and Big Brother and the good old days before big data, so dive in!

The context of The Age Of Context is that five emerging forces - mobile, social media, data, sensors and location - and about to create sociological change that this book documents. This decade will be defined by the technology,… Read more
24 Carat Bold: Claim Your Position as the Top Expe&hellip by Mindy Gibbins-Klein
1 of 2 people found the following review helpful
I'd known Mindy for a little while before I read 24 Carat Bold.... I already knew she was the go to person for entrepreneurs and business owners wanting to write a book. This book went beyond that into how to position yourself as an expert in your market with a book.

As a digital marketer, I spend the majority of my time with people wanting more customers, more money, more time... what they need is 2 things: Great marketing (that's where I come in) and great positioning (which is where Mindy comes in).

There are many things I love about this book, here's a couple.

1. Mindy points out that it's not enough to churn out some marketing around you and your… Read more