Helen Pearce

 
Helpful votes received on reviews: 100% (2 of 2)
 

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Top Reviewer Ranking: 4,301,374 - Total Helpful Votes: 2 of 2
Beyond the Familiar: Long-Term Growth through Cust&hellip by Patrick Barwise
2 of 2 people found the following review helpful
Beyond the Familiar offers practical guidance on how to achieve long-term organic profit growth, backed up with some great examples. Building on the theme of their prize-winning previous book (Simply Better), Barwise and Meehan cut through the hype about endlessly searching for silver bullets and radical innovation. In their trademark matter-of-fact style, they recommend that companies focus on getting the basics right (eg "be better than your competitors at not annoying or disappointing your customers"), driving the market through relentless incremental innovation, and opening up the organisation to innovate "beyond the familiar", while still always keeping the offer… Read more