Jose Cansado (jmc01@ole.com)

 
Helpful votes received on reviews: 91% (21 of 23)
Location: Madrid, Spain
 

Reviews

Top Reviewer Ranking: 5,059,379 - Total Helpful Votes: 21 of 23
Crossing the Chasm: Marketing and Selling Technolo&hellip by Geoffrey A. Moore
21 of 23 people found the following review helpful
In fact, not only for Hi-Tech... it is also applicable for any high-change industry
Implementing innovative high-tech solutions usually involves a significant change to customers. Mainly depending on the aversion to change/risk, customers can be classified from those willing to try the newest, to those most conservative that are the latest to adopt, if ever, a new solution.
Geoffrey Moore presents his particular view on the technology-adoption lifecycle model, introducing the 'chasm' concept. Based on this model, and using vivid examples, specially from the software industry, the book provides excellent advice on the strategy to success for hi-tech products.
Basic reading for… Read more