A very funny, tongue-in-cheek look at how shopping defines class in the 21st century. Some of the (more humourless) reviewers seem to have decided that this book should be a serious piece of socio-economic research which is daft. That is not the author's intention. Although he has done quite a bit of research, Harry Wallop does miss a beat here and there but the accessible style and the humour make this an enjoyable read as well as a thought-provoking one. What is also endearing is that he does not stand back as the supposedly objective observer. He acknowledges his own complicity in the unprecedented materialism of our times.
It's an easy, funny read and interesting… Read more