1 of 1 people found the following review helpful
Matt is one of the great experts on innovation, and his book reads like a traveller's guide written by an author who has not only been there, but knows the best bars. He's distilled over 20 years of experience into a readable, practical and entertaining tour of what it takes to innovate in business today. Having spent a few years innovating in large companies myself, it's the book I wish someone had given me at the start.
The strength of this book is its practicality. Matt explains how to innovate by drawing on real world examples from companies large and small, and the book is crammed full of case studies and anecdotes, describing what works and what doesn't, and providing… Read more