This book was written almost a centuary ago and yet it still is probably one of the most influential books ever written on advertising -the principles are foundational and can be applied to any medium in use today.
who would find this book useful:
copywriters, Internet marketers,advertisers of all kinds, direct mail or anything to do with REAL marketing.
this book is a classic but its not a 'short course' - for that purpose I would recommendVictor Shwartz How to write a good advertisement.How to Write a Good Advertisement
which is practical and straight to the point.
28 of 35 people found the following review helpful
Save Your Money -Shocking Constant Background Hiss/Interferance & Sound Dies For No Reason
, 16 Nov 2011
Rhis is my first review here, and Im writing this to let you know about the sony mdr-rf810r - my kids bought me this to replace a normal headset because the cord was driving me nuts getting tangled in/under the chair about 20 times a day.
I was very disappointed with these headphones for the following reasons:
1) they make a consistent loud hiss on both channels
2)the sound dies completely often and for no apparent reason.. in the middle of a movie or computer game - which is very very annoying.. makes me appreciate my old cheap headset which was 100% clear with no hiss and the sound never died..
just a note - there is no metal anywhere… Read more