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"The Adword Adviser"
Helpful votes received on reviews: 100% (16 of 16)
Location: Oxfordshire UK

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Top Reviewer Ranking: 3,436,964 - Total Helpful Votes: 16 of 16
50 Ways to Make Google Love Your Website by Steve Johnston
6 of 6 people found the following review helpful
I got this book a few months ago and really enjoyed reading it. The authors have explained concepts that many people find complex in a very easy-to-understand way.

I found the final section particularly useful; I knew that the internal structure of your website mattered to Google, but I didn't know exactly how, or what to do with my website. I am not technical, but I now have a much better grasp of this and will be referring back to this section next time we redevelop our website.

My team members are now reading the book and giving equally favourable feedback.
Ultimate Guide to Google AdWords: How to Access 10&hellip by Perry Marshall
If you are a complete beginner to the art and science of Google AdWords, then this is the book for you. It is full of easy to follow advice and examples. Of course some of it is out of date already, because Google changes its rules from time to time. But as long as you are aware of that, it's still a really useful book. I recommend it to all my trainees and our office copy is referred to regularly!
Winning Results with Google Ad Words by Andrew Goodman
10 of 10 people found the following review helpful
This is the first book I read on Google Ads and it's still the best I have ever read.

When I set-up my first Google Ad campaign, I made all the classic mistakes and spent hundred of pounds without getting any new customers. Then I bought the E-book version, spent one whole afternoon reading it and went back to the campaign inspired.

I followed his suggestions and guidelines and created a Google Ad campaign that worked - my cost per click went down by two thirds, the number of clicks went up 10 times and we started selling.

When it came out as a real book, I bought it and I still re-read it from time to time to check I'm doing the right things and I recommend… Read more