I decided to read this book as a Blackburn Rovers fan and I'm glad I did. The player was a legend for Celtic and Liverpool and led a illustrious career. Covers his management days and of course the sad times at Hillsborough. Would recommend to any football fan who enjoys reading a good autobiography.
This book comes highly recommended to those looking at new and innovative ways to market your brand online. Specifically looking into 'Return on engagement', Grant Leoboff makes some excellent points about how our customers have changed the way they think and act due to an overwhelming choice available to them. The only down side was the repetition of points throughout.