Thoroughly enjoyed this read, it was fantastic getting insight into Tony's life and the roller coaster ride of Zappos. It had been a while since i read the first 70% of a book so quickly. I just felt there was too much about company culture/ethos towards the end(which i know is what makes Zappos, Zappos). I would have preferred more insight into the running of the company/merger with amazon. But overall a great read and coming from a ecommerce background i got a lot of positivity and enthusiasm from it.