I purchased my Kindle from Amazon in October 2011. Last night one of my children sat / fell on the kindle and the now the screen is completely broken. I was extremely disappointed but then I remembered that Id purchased a Square Trade warranty. I called their office and within 2 minutes a FREE replacement was organized, and all I have to do is send the broken one back to them in a prepaid envelope. Thats it! For portable items such as the Kindle or iPad I would highly recommend the warranty as it is just a fraction of the cost of a single repair or single replacement. The simplest and best warranty replacement that Ive ever experienced.