Dave's easy to read book was brought to my attention by a couple of veterinary management consultants. I was a sceptic but now I am enthused about grasping the internet and social media. Dave's insight into how to capture the web based audience has been an eye opener. The informative chapters end with practical tasks which I found particularly helpful as I was able to assess my past attempts with "Dave's" critical eye. I would recommend this book to any vet with an intention to have some internet presence and also to those who already have websites. Thoroughly enjoyed it.