This really is a must-read book.
Enjoy a great writer on top form.
Admire Dave Trott's crisp, terse and haiku like style.
Read stories that illustrate Dave's thesis.
Outthink the competition by being creative.
Learn about Stanley Pollitt's sheep.
Regale your friends with the paradox of The Ship of Theseus
Discover how plumbers and advertising executives build trust
By the end you might think the often overused terms "masterpiece" and "master-class" are appropriate.
This collection of short essays is a joy to read and as they say "really makes you think."
Mr Trott has enjoyed a glittering advertising career and this quality… Read more