This will appeal to the Girls/ Women. Nice and colourful. But it does have a serious application. For those out Hiking or even out and about. I have been lucky that I have had one of these (Not Pink I must Add). It has proved invaluable, I cannot comment on the strength of this item. But I can confirm the ones I have had recourse to use was more than adequate. All in all, not expensive but could prove very useful.