Helpful votes received on reviews: 80% (4 of 5)
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Top Reviewer Ranking: 4,519,674 - Total Helpful Votes: 4 of 5
Innocent: Building a brand from nothing but fruit by John Simmons
2 of 2 people found the following review helpful
4.0 out of 5 stars Inspiring brand story, 12 Dec 2008
This is a truly fascinating story about an extraordinary company. The book is easy to read and understand and very difficult to put down once you have started reading. Not only does it contain many valuable information about the company, it also gives a personal insight into their business operations and the personalities within it. It can become a little repetitive from time to time but this is majorly due to John Simmon's enthusiasm and passion about Innocent!
The New Rules of Marketing and PR: How to Use News&hellip by David Meerman Scott
2 of 3 people found the following review helpful
This books explores various forms of online marketing possibilities in good detail. Many case examples give an insight into the online marketing of different business types, from small and local to big and global companies. The best part, however, is the final section with hands-on tips on online marketing implementation and links to many online information sources. Definately a good starting point for anyone interesting in going into online marketing!

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