This book is a very enjoyable and interesting read - but I have now read Kahneman's Thinking Fast and Slow.
Here's the quick comparison:
- Ariely's book is pure pop science. Short, entertaining, 1st person, occasionally irritating anecdotal style, but you quickly get the message. However, if you're reading it now (2012), you may have already heard the same thing elsewhere.
Personal view: I found it too anecdotal, and too lightweight.
- Kahneman's book is the real deal. This is the bible of behavioural economics. Everything you need to know, written with clarity and detail, but also enough stories, short exercises and counterintuitive conclusions to keep… Read more