Robert Morris

(TOP 500 REVIEWER)   (REAL NAME)
 
Top Reviewer Ranking: 101
Helpful votes received on reviews: 90% (6,224 of 6,947)
Location: Dallas, Texas
In My Own Words:
I had been an independent consultant based in Dallas who provided traditional management-support services (e.g. coaching, conducting seminars and workshops) but that market went down the rabbit hole in the fourth quarter of 2008. Since then, I have concentrated on free-lance business writing assignments (e,g, "book to blog" drafts, interviews of thought leaders, and ghost-writing everything except… Read more
 

Reviews

Top Reviewer Ranking: 101 - Total Helpful Votes: 6224 of 6947
Massively Open:: How Massive Open Online Courses C&hellip by Jonan Donaldson
This book's subtitle is premature. However, I am convinced that, in time, Massive Open Online courses (MOOCs) will indeed change the world in ways and to an extent that cannot be determined now. The same was true of the printing press, the Internet, and then the worldwide web. That said, there is a great need now to begin the difficult process of identifying potentialities, to be sure, but also identify at least fundamental terms and conditions to consider as well as concerns to be addressed. This book makes a modest but valuable contribution to that process as does Michael Nanfito's MOOCs: Opportunities, Impacts, and Challenges: Massive Open Online Courses in Colleges and… Read more
The Consummate Leader: A Holistic Guide to Inspiri&hellip by Patricia Thompson PhD
1 of 1 people found the following review helpful
The last time I checked, Amazon US offers 113,746 books for sale in the general category of "leadership" and 45,153 books in the "business leadership" category. Why another? Albert Einstein provided the best answer years ago when chided by a Princeton colleague that he always asked the same questions on his final examinations. "Quite true. Each year, the answers are different."

What Patricia Thompson offers in her book is a cohesive, comprehensive, and resource-effective program by which to achieve two critically important strategic objectives, whatever the size and nature of the given organization may be: helping aspiring leaders to accelerate their personal growth and… Read more
Hooked: How to Build Habit-Forming Products by Nir Eyal
Since the bazaars in antiquity, marketing's objective has remained the same: create or increase demand for whatever is offered. What Nir Eyal offers in this book is a four-phase process by which to design habit-forming products that will attract and then sustain a tight relationship with customers.

1. A Trigger attracts consumer attention and creates initial interest such as the aroma of fresh-brewed coffee.

2. Consumer takes Action to learn more about what is offered, often by clicking on a website link or calling a toll-free number.

3. The Variable Reward offers several possibilities to attract as many different people as possible (e.g. a state… Read more