Duncan Brodie

Helpful votes received on reviews: 85% (11 of 13)


Top Reviewer Ranking: 75,377 - Total Helpful Votes: 11 of 13
The Marketing Audit Handbook: The Art of Asking th&hellip by Dawid J. Malherbe
2.0 out of 5 stars A Good Checklist, 27 July 2014
This book is billed as a handbook. While it had some good checklists and examples it felt a bit like an amalgamation of standard material rather than offering any real new ideas.
Thinking, Fast and Slow by Daniel Kahneman
Thinking, Fast and Slow by Daniel Kahneman
I bought this book on the recommendation of a friend. Content wise I had no problem with the book. Clearly well researched. I personally found the writing style tough going and this greatly reduced my enjoyment.
Predictably Irrational: The Hidden Forces that Sha&hellip by Dan Ariely
5.0 out of 5 stars Fantastic Book, 20 July 2014
This book was really brilliant bringing to life the topic of behavioural economics in an engaging and insightful way.

Highly recommended