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The plot of 'Zero History' involves the search for a top-secret, unbranded pair of super-cool jeans and the person who made them. These jeans are so cool and mysterious that many characters from previous Gibson books are brought together by Blue Ant supremo, Hubertus Bigend, to try and find them. As you might expect from a William Gibson novel, our heroes are comprised of former rock stars, subjects of Anton Corbijn photoshoots, thrill seekers who jump of the world's highest buildings, PR types and mysterious agents.
However, instead of any serious attempt at coherent storytelling, the reader gets loads of artful descriptions of cool artifacts, hotel lobbies, achingly hip brand… Read more