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Richard Pascoe

"Fruitbat"
(REAL NAME)
 
Helpful votes received on reviews: 67% (40 of 60)
Location: UK
 

Reviews

Top Reviewer Ranking: 326,565 - Total Helpful Votes: 40 of 60
Stephen Ward (Original Cast Recording) ~ Stephen Ward
Some nice moments, and good singing. But overall a sense of disappointment. Musically, it feel generic and lyrics lack personality and bite.
Stress and Success - Fast Fixes for Turbulent Time&hellip by Jonathan Brown
1 of 1 people found the following review helpful
This is a very good book. It took me a fair few pages to get into it, because the author seems to have so much he wants to say, and perhaps tries to say too much too quickly. But after the first couple of chapters the book spreads out, and the depth of thinking and depth of content really comes through. The research backing up the ideas are impeccable, but I really like how these ideas are then shared in imaginative and engaging ways.

Richard
How Brands Grow: What Marketers Don't Know by Byron Sharp
4.0 out of 5 stars Nearly 5 Stars, 31 Dec 2012
This is a very good book, and the central idea is profound. Why not 5 stars? Well it lambasts other marketing books for failing to commit to scientific rigour, and works hard to then convince through data based logic, but just falls short of sharing the empirical evidence at a deep enough level. The full analysis is referenced, but the data actually shared ends up feeling directionally compelling, but not quite complete.

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