3 of 3 people found the following review helpful
It's a book! It's a hoot! It has pages!
Created for a newspaper, so it's a collection of black and white line-drawn stories broken up into the standard three pane cartoon strip format, one strip appearing in the newspaper each day. Despite that, the story flows ok. Proves the writers knew what they were doing.
Rather witty, not badly drawn, and better than most newspaper strips of the time. Not as well drawn as the Dan Dare / Eagle content, but more intelligent and more interesting to read. I loved Frank Hampton's work when I was younger, now I find it a bit lightweight. Not so with Jeff Hawke.
Check out King of Thieves from the same publisher, if you get… Read more
5 of 6 people found the following review helpful
A perfectly good book, but suited to relative beginners to the field of copywriting - people who have a few ideas, and a little experience, but need inspiration. If you've never written copy before, this may be slightly over your head. If you're very experienced and want to take your copywriting to the next level, it won't help much.
For sort-of newbies: need a hand crafting your third or fourth sales letter for your small business? Need to write new text for your own website, improving on the words you wrote a few years ago? This will prove useful. It's sensible and straightforward.
For pros: there's not much in the way of new ideas or source material to draw from,… Read more